The perfect retail fixtures and marketing plan can guarantee customers can easily find what they’re looking for, including things they didn’t realize they wanted until they noticed them. The cornerstone of a retail store that showcases and sells a lot of products is in its gondola shelving.
What is Gondola Shelving?
This type of shelving is one of the most lasting and easily consumer focused shelving types out there. Gondola shelving systems have a solid metal base and utilize cantilevered shelving that extends from one or both sides of a durable metal back.
This kind of shelving has the capability to hold four hundred plus pounds. For example, a Bargain Store Equipment gondola shelf has a weight capability of up to five hundred pounds. And if the need arises, they can be specially ordered for holding more weight. These shelves are easily modified and can be relocated anyplace throughout your store.
Gondola systems come in a multitude of colors and are all around adaptability as they serve a plethora of retail functions. Not only are they multi-functional, but they are also reasonably cost effective. Each retailer should give serious consideration to this kind of shelving unit for their merchandising setting.
The 3 Primary Types of Gondola Shelving
There are 3 primary types of gondola shelving that are designed for particular uses in your retail store: island gondolas, wall gondolas, and end cap gondolas.
Island Gondola
An Island Gondola is a two-sided shelving system that can catch the attention of potential buyers by being tactically placed in your retail area and loaded with highly wanted items. These high-capacity systems give you the capability for optimizing available floor space.
Retailers can increase the strength of an island with the addition of endcaps to create a continual visual stream surrounding the gondola.
Wall Gondola
Wall gondolas can be a single unit, or a string of several units connected and organized flush against a wall. The unit can have common metal backing with horizontal channels for shelves, pegboard for hangers or slatwalls which can hold shelves and hooks.
Their bases are a firm foundation, and the backing is secured into the wall for reinforcement. These gondolas are very lasting and are a perfect retail area saver.
End Cap Gondola
End caps are self-contained systems which detach products at the selling point. Space is always a worry in any retail setting and end caps can enhance customer attention by sticking out on drive aisles. Using these kinds of gondolas is the best method to increase your retail real estate.
They are perfect for increasing basket size through “whim” products, specialized items, new items, sales items, and grab-and-go products.
Gondola Shelving Styles& Colors
Color is important in retail stores…a lot! When it comes to selling, color is more than about looking appealing. Think about these stats:
- Seventy-three percent of purchasing decisions are made in-store.
- Prospective customers make a subconscious decision within ninety seconds of getting into a store.
- Sixty-two to ninety percent of first impressions are established on color.
- Fifty-two percent of shoppers will not return to a store if they dislike the aesthetics.
- Ninety-three percent of purchasing decisions are based on visual appeal.
- Color circulars are read forty-two percent more than their black and white counterparts.
Bargain Store Equipment
Bargain Store Equipment is your one stop shop for retail store equipment as well as restaurant equipment, display cases, shelving and more. We have great prices on all your retail equipment needs including slatwalls, mannequins, gridwalls, counters, gondola shelves, showcases, display refrigerators and more. Contact Bargain Store Equipment today!